floor & decor commercial
Branding
Floor & Decor set out to break into the commercial flooring market, aiming to capture 5-10% market share and add $200M in revenue by leveraging its strengths in merchandising, supply chain, and competitive pricing.
The focus was on the hospitality and multi-family housing markets, with a new commercial brand launched at major industry trade shows to build momentum. Lead generation efforts kicked off, sales were quickly converted, and potential acquisitions were explored to expand capabilities and tap into additional market segments, setting the stage for long-term success.
brand positioning statement
To industry professionals who need a trusted partner, F&D Commercial provides value with a wide selection of quality products at the right price. Our direct sourcing model ensures you can count on us to deliver on time and as promised.
F&D commercial logo options
One requirement for logo exploration was to use the current Floor & Decor brand as one of the solutions
approved logo
PROMOTIONAL solutions BROCHURE
trade show booth
