SPORT-TEK

Brand Refresh and new Guidelines

The Sport-Tek brand refresh introduced a living document designed to inspire and guide the brand’s evolution. Serving as both a creative tool and a foundation for consistency, this guide provides the essential elements needed to bring the brand to life.

More than a static set of rules, the guidelines set the tone for new work over the next few years, encouraging innovation while maintaining clarity and direction. It’s not about having all the answers but offering a framework to arrive at the right solutions. As the brand grows, the document will continue to evolve—replacing concepts and inspiration with real-world examples of the refreshed identity in action.