SCOTT SHOP TOWELS
Made for the Garage
To keep the kitchen out of the garage, we createed scenarios that juxtapose “kitchen tools” with “garage tools” to dramatize inappropriate alternative solutions to everyday Gearhead tasks in the garage and call for them to switch out their kitchen paper towels for Scott® Shop Towels—the only way to get a job done right.
Using the right tool for the job lets Gearheads keep rhythm and stay under the hood—but, they’re using the wrong tool for garage jobs. They’re using kitchen paper towels. They wouldn’t fill their crank case with a ladle or use a butter knife as a screwdriver, so why would they ever use kitchen paper towels for tough garage jobs?
