CUTTER & BUCK

Brand Work

Cutter & Buck’s brand refresh tapped into its authentic Pacific Northwest roots, bringing the company’s heritage and love for the outdoors to the spotlight. The updated logo and brand direction celebrated the relaxed yet refined lifestyle the region is known for.

The refresh came to life through the biannual Collection books, filled with vibrant lifestyle photography that showcased seasonal apparel in a way that felt true to the brand’s story. The website got a fresh new look to match, making the customer experience feel modern and cohesive. Even the hangtags and labels were updated to tie everything together, creating a consistent and elevated feel across the board.