Doug Avery
I’m passionate about reimagining creative ideas and shaping brands in new and exciting ways. I’ve had the opportunity to lead impactful projects and help teams unlock their potential to deliver standout results. For me, it’s all about building a collaborative, innovative environment where ideas come to life and connect with people in meaningful ways. Creativity, growth, and great storytelling are at the core of everything I do.
Lead the vision for brand messaging that aligns with marketing objectives and product strategies, delivering cohesive branding across ecommerce, retail, trade accounts, and social media.
Partner with product, merchandising, and marketing teams to align creative with business goals, guiding teams toward impactful solutions that resonate with target audiences.
Build and manage high-performing creative teams, mentoring talent while overseeing projects to ensure on-time delivery, budget alignment, and exceptional quality.
Present creative concepts to senior leadership, showcasing the value of creative direction and influencing key business decisions.
Creative Director
Issaquah, WA | 2022 – Present
Inherited a fragmented and siloed creative and production team of a $4.2B apparel brands company, implementing structured processes that fostered collaboration and dramatically improved efficiency and creative output. Led the transformation by building a strong leadership team of top-tier talent, driving innovation and cohesion across all functions.
Led and built a team of 23 talented creatives, including Art Directors, Visual Designers, and Copywriters, ensuringneeded collaboration and a unified creative vision.
Fostered and maintained high standards of quality and consistency across projects and nurtured creativity andprofessional growth within the team.
Managed the full spectrum of creative development, overseeing the conceptualization and execution of seasonal campaigns, brand launches, and innovative new business initiatives.
Directed cross-functional teams to ensure clear storytelling that aligned with company goals.
Partnered closely with marketing, sales, and product teams to align creative strategies with business objectives, delivering solutions that elevated brand presence and supported growth.
VP Creative Director
Atlanta, GA | 2012 – 2022
Led the creative strategy and execution for a $50MM integrated marketing firm, delivering impactful results for a roster of premier clients. Revitalized a creative department by fostering a culture of innovation and collaboration, resulting in a more cohesive team consistently delivering high-quality work. Lead large-scale projects, brand overhauls, photography and video direction,and strategic creative initiatives for high-profile clients such as Kroger, Kohl’s, Kimberly-Clark, and apparel brands Fruit of the Loom, Augusta Sportswear and DIP, Krogers private label.
Kohl’s: Retained a $2.2MM annual home and accessories account that was at risk, by reshaping creative strategies and delivering design solutions that revitalized client confidence and brand relevance.
Kroger/Fred Meyer: Orchestrated the transition of Fred Meyer’s in-house creative operations to PureRED, resulting in $1.2MM annual savings through streamlined processes. Negotiated the acquisition and management of a $3.5MM photography studio, significantly enhancing the firm’s creative capabilities and service offerings.
Kimberly-Clark: Led disruptive, brand-defining creative initiatives for products like Scott Paper Products and KleenGuard, boosting engagement with innovative visual and narrative elements that stood out in a competitive market.
Managed a cross-functional team of creatives, overseeing projects across digital, print, video, and photography channels.
Built strong client relationships by aligning creative deliverables with their strategic goals that supported business growth.
Creative Services Manager
Seattle, WA | 2007-2012
Revamped marketing strategies for a $150MM apparel brand, elevating its positioning from a traditional brand to a modern lifestyle brand. Led a comprehensive overhaul of creative direction, including website redesign, refreshed branding, and cohesive, multi-channel marketing campaigns.
Oversaw all creative operations, managing budgets, production planning, and talent development to ensure efficiency and effectiveness.
Redefined the brand by overhauling website, photography style, designing new logos, and identifying and implementing creative solutions in line with new strategic vision.
Conceived and executed all brand strategy, brand initiatives, and creative planning.
Fostered cross-functional collaboration with the merchandising and product development teams to align on business goals, leading to enhanced customer engagement and stronger brand appeal.